Marketing & Business Analytics | Strategy
I combine professional experience in people analytics and process improvement with applied projects in marketing analytics, customer research, and market strategy. I turn data and research into clear recommendations, dashboards, and action plans.
Data analysis, structured workflows, and KPI reporting across analytics and operations roles.
Academic consulting project completed for an early-stage AI company developing automated image-processing and synthetic-data solutions. The task was to compare potential industry verticals and recommend the strongest direction for differentiation and scalable growth.
Applied academic project focused on developing a B2B marketing concept for SME fitness businesses. The task was to build and test an acquisition funnel connecting positioning, landing pages, paid campaigns, and conversion analysis.
Analytical, marketing, and strategic skills — backed by hands-on tools and evidence.
Academic background and professional credentials in marketing analytics.
For professional opportunities or conversations related to marketing analytics, business analysis, and strategy, feel free to reach out directly via email, LinkedIn, or phone.