Open to Internships & Consulting Roles

Elena Krayneva

Marketing Analytics & Consulting

MSc Digital Marketing & Analytics student with hands-on experience in data analysis, KPI reporting, and marketing strategy. Combining structured analytical thinking with a strong business understanding to turn data into actionable insights.

Barcelona, Spainelena.d.krayneva@gmail.comLinkedIn

Digital division of X5 Group, Russia’s largest food retailer

Analyzed workforce datasets (headcount, onboarding, attrition, leave) and developed KPI reports to support workforce planning and organizational decision-making
Prepared recurring workforce KPI dashboard presentations summarizing key trends
Compiled workforce data and candidate profiles for talent reviews supporting succession planning across departments and two leadership levels (1–6 candidates per role)

DIGIFY ACTIVE | B2B Agency Growth Simulation

Client: SME fitness businesses

A team-based academic project focused on building and testing a B2B marketing agency from scratch. The objective was to simulate a realistic go-to-market process, combining strategic positioning, UX/UI, SEO, paid acquisition, and performance analysis.

Business Problem

Many SME fitness businesses lack structured digital marketing capabilities and rely on fragmented acquisition channels. This created an opportunity to design a marketing service tailored to their operational constraints.

End-to-End WorkflowReal Leads GeneratedHubSpot & Google Ads

B2B MarketingConversion FunnelGoogle AdsHubSpotUX/UISEO

AI STARTUP | Strategic Market Consulting

Client: Early-stage AI startup

A short-term consulting engagement with an early-stage AI startup in image generation and dataset infrastructure. Still in product development, the focus was on strategic direction setting rather than performance optimization.

Business Problem

Given the absence of an established market presence, the primary objective was to identify a viable market opportunity: Where and how should the company position its core technology to achieve differentiation and long-term viability?

2-Week SprintC-Level PresentationVertical Repositioning

Market AnalysisStrategic PositioningCompetitive BenchmarkingGo-To-Market

Skills & Tools

Analytical, marketing, and strategic skills — backed by hands-on tools and frameworks.

Digital Marketing & Analytics

Marketing AnalyticsWeb & SEO AnalyticsCampaign Performance TrackingConversion TrackingPaid Media StrategyGoogle Ads (Search & Display)Campaign Planning & OptimizationDashboard DevelopmentData VisualizationPerformance Reporting

Marketing Strategy & Business

Market ResearchKeyword Research & Search AnalysisStrategic & Business AnalysisAnalytical & Research SkillsCross-functional CoordinationStakeholder CommunicationWorkflow OptimizationOperational Reporting